56% of asset management executives cite technology as key driver of ownership change, Wipfli survey finds

Executives foresee revenue growth while focusing on tech investments and cybersecurity

Wipfli, a top 25 advisory and accounting firm, has unveiled the findings of its latest asset management survey, providing a comprehensive look at the current challenges and future strategies shaping the industry. The survey highlights the critical role of technology in driving growth and addressing key concerns such as cybersecurity and ownership transitions.

Asset management executives are keenly aware that technology is pivotal to their firm’s success. While there is strong optimism about revenue growth in 2025, with 92% of leaders expecting their firms to achieve at least 5% growth, there is also a clear focus on strategic tech investments. Additionally, 56% of respondents believe that technological advancements will significantly influence ownership changes in the coming years.

“Survey respondents clearly understand that leveraging technology is essential for success in today’s competitive landscape,” said Wipfli Partner Ronald Niemaszyk. “Tools like automation, AI, and digital applications are already improving efficiency and effectiveness, and leaders want to ensure they are fully capitalizing on these advancements.”

The asset management trends report also explored succession planning, highlighting that rapid technological innovation is a key driver of potential ownership changes. Although 82% of executives favor internal transitions — such as passing ownership to employees, shareholders, or family members — external sales are more prevalent. This gap emphasizes the importance of proactive planning to align succession strategies with long-term goals.

“This finding highlights an opportunity for executives to plan ahead if they’re aiming for an internal succession,” said Rusty Planert, CPA, a manager with Wipfli’s financial services group. “By starting the conversation early, they can better position their firms for a transition that aligns with their vision.”

Technology is revolutionizing asset management practices. Respondents reported that tools like data analytics, digital applications, automation and AI are having a significant impact on their operations. However, AI adoption remains in the early stages, with only 18% of respondents running active AI pilot projects. Most asset management executives are still evaluating AI for business use, indicating a cautious but forward-looking approach.

Wipfli gathered these insights by surveying 134 industry leaders at asset management firms across the United States. Uncover detailed insights and a comprehensive breakdown of asset management trends by accessing the full Wipfli research report.

State of Asset Management 2025

About Wipfli LLP
Wipfli is an advisory firm that delivers holistic solutions to help clients navigate the modern marketplace, optimize performance and drive growth. Our more than 3,300 associates deliver digital, people, strategy, risk, financial and outsourcing solutions to 55,900+ clients.

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Alicia O’Connell

alicia.oconnell@wipfli.com