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Running one of the largest critical access hospitals in Iowa doesn’t allow ample time to assess the big picture. After discussions with Wipfli, WinnMed leadership was determined to work with Wipfli for a year to learn about AI, develop its leaders and facilitate meaningful dialogue across departments.
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The Challenge
Over the last two years, WinnMed administrators have committed to ongoing leadership education for their leaders. They wanted to take time to invest in their leaders to ensure the effectiveness of their strategic plan and reduce the percentage of time putting out fires and reacting to immediate pressing needs. To give each department director the tools to work collaboratively, think strategically and communicate effectively, WinnMed tapped Wipfli to provide leadership training across a variety of topics.
The Solution
Wipfli reviewed WinnMed’s strategic plan and provided quarterly trainings to 35 executives and directors:
1. Effective communication:Using Predictive Index to align people and business strategy.
2. Healthcare futures: Discussing AI and machine learning’s role in advancing healthcare.
3. Designing the ideal culture: Assessing culture with an organizational cultural assessment instrument survey to align with strategic plans.
4. Executing the strategy: Conducting thought exercises (SWOT, scenario planning) to help ensure strategic objectives are understood and adopted.
The culture session really stuck in people’s minds and led to idea-generating discussions on how to build upon our collaborative culture. We’ve made some specific decisions with the session in mind — from our marketing content to how our leadership and frontline staff work together.
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The results
Wipfli’s customized leadership series allowed WinnMed’s directors to engage in meaningful discussions and think broadly about culture, strategy and the future of the healthcare industry. Participants learned how to build better connections and manage operational change through clear communication and active listening. They also applied exercise frameworks to their strategic initiatives, helping anticipate challenges and identify opportunities. The quantifiable data from the assessments enabled both self-realization and productive dialogue, improving communication throughout the hospital. The sessions continue to inform decision-making across departments.
