Whether you refer to your buyers as customers or members, data helps financial institutions understand them and predict their behavior patterns. It is a continuous process and requires a sound strategy. The majority of businesses today are using data analytics to improve their decision-making and their operational performance — and savvy financial institutions should, too.
In this episode of Bank on Wipfli, join Robert Zondag, Wipfli principal, and Matt Sabo, Wipfli director, for a discussion with Wescom Credit Union leaders Dave Cerwinski and Joseph Pellissery. They cover:
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