Women in construction: Building a stronger future

In an industry long dominated by men, women in construction are increasingly making their mark and demonstrating the distinct strengths they bring to the field. Women in Construction Week, March 2-8, 2025 highlights the contributions of women to the industry, helping to build a stronger future through expanded opportunities.

From architects and engineers to electricians and laborers, women are significantly contributing to the construction sector. However, despite their contributions, women still represent only a small percentage of the construction workforce. To build a stronger future, it is crucial to engage, inspire and attract more women into the industry.

According to the Associated General Contractors of America 2025 Construction Industry Hiring and Business Outlook Survey, 78% of respondents said that they were having a hard time filling some or all salaried or hourly craft positions, and 59% said that an insufficient supply of workers was one of their top two biggest concern. (The first was rising direct costs of labor 62%.)

Despite the high demand for workers, women represent only 11% of the construction industry workforce. This highlights a significant opportunity for companies to address labor shortages by actively recruiting and retaining more women.

The skills women bring to construction

Women bring a diverse set of skills and perspectives that are invaluable to the construction industry. Here are some of the key strengths that women offer:

1. Attention to detail: Women -are often praised for their meticulous attention to detail, which is essential in construction projects where precision is critical.
2. Strong communication skills: Effective communication is vital in construction, and women excel in this area, according to a Harvard Law School Forum on Corporate Governance. Their ability to clearly convey ideas and collaborate with team members enhances project efficiency.
3. Problem-solving abilities: Women are known for their innovative problem-solving skills. They approach challenges with creativity and resourcefulness, finding solutions that may not be immediately apparent.
4. Leadership and teamwork: Women in leadership roles bring a collaborative approach to management, fostering a positive work environment and encouraging teamwork.
5. Diverse perspectives: Having women on construction teams brings diverse perspectives that can lead to more innovative and inclusive solutions.

Emerging trends in construction and the role of women

The construction industry is undergoing significant transformations, driven by innovative technologies, sustainable practices and evolving market dynamics. Here are some current trends that underscore the importance of having more women on construction teams:

1. Technological advancements: The integration of technologies like building information modeling (BIM), virtual design and construction (VDC) and construction management software is transforming construction processes, making them more efficient and cost-effective. Women, with their strong communication and problem-solving skills, can play a crucial role in leveraging these technologies to enhance project outcomes.
2. Sustainability and green building: There is a growing emphasis on sustainable construction practices, including the use of eco-friendly materials and energy-efficient technologies. Women, who often bring distinct points of view and innovative solutions, can contribute to the development and implementation of sustainable practices in construction projects.
3. Workforce development: Addressing the skilled labor shortage is a critical challenge for the construction industry. By attracting and retaining more women, companies can tap into a broader talent pool and help ensure a steady supply of skilled workers. Women can also play a key role in mentoring and training the next generation of construction professionals.

Tips for engaging and bringing more women into the industry

Women in leadership positions are already doing this work on a national level through organizations such as the National Association of Women in Construction, as well as within their own companies. But your firm can still do more. To attract and retain more women in construction, companies need to implement strategies that promote gender diversity and create a supportive environment. Here are some key tips:

1. Develop targeted recruitment campaigns: Create recruitment campaigns specifically aimed at attracting women to the construction industry. Use social media, job fairs and partnerships with educational institutions to reach potential candidates.
2. Implement flexible work policies: Offer flexible work arrangements, such as remote work options, flexible hours and job-sharing opportunities to accommodate the diverse needs of women in the workforce.
3. Provide gender-specific training programs: Develop training programs that address the unique challenges women may face in the construction industry. This can include technical training, leadership development and workshops on navigating a male-dominated field.
4. Establish employee resource groups (ERGs): Create ERGs for women in construction to provide a supportive community where they can share experiences, seek advice and advocate for their needs within the company.
5. Conduct regular diversity audits: Regularly assess the company's diversity and inclusion efforts to identify areas for improvement. Use the findings to implement changes that promote a more inclusive work environment.
6. Partner with women’s organizations: Collaborate with organizations that support women in construction, such as the National Association of Women in Construction (NAWIC), to access resources, networking opportunities and best practices.
7. Celebrate women’s achievements: Recognize and celebrate the achievements of women in construction through awards, recognition programs and public acknowledgments. This can help boost morale and inspire other women to pursue careers in the industry.

Associated General Contractors of America (AGC) initiatives

The Associated General Contractors of America (AGC) is actively working to support women in construction through various initiatives. Some of their efforts include:

• PPE for Women in Construction initiative: AGC, in partnership with Autodesk, provides contractor members with complimentary personal protective equipment (PPE) designed to fit women better. This initiative addresses the need for gender-specific PPE, helping to ensure women’s safety and comfort on construction sites.
• Women in Construction Week: AGC celebrates Women in Construction Week, March 2-8, 2025, highlighting the contributions of women in the industry and promoting gender diversity.
• Workforce development programs: AGC offers various programs and resources to support workforce development, including training and mentorship opportunities for women in construction.

How your firm can take action

The construction industry has made progress in promoting gender diversity, but there is still much work to do. By actively engaging and supporting women, we can build a stronger, more inclusive industry. Let’s work together to inspire the next generation of women in construction and create a future where everyone has the opportunity to thrive.

Join us in celebrating the contributions of women in construction and take action to promote gender diversity in your organization. Together, we can build a brighter future for the construction industry.

How Wipfli can help

Wipfli supports your construction firm’s current challenges and future growth all year round. Our experienced consultants provide guidance on organizational performance, tax regulations and digital transformation. Contact us today and learn how we can help you achieve more.