Zak Dabbas
Partner
Zak Dabbas brings over 15 years of experience with digital innovation and custom software delivery to Wipfli digital. Prior to joining Wipfli as a partner, he founded Punchkick Interactive, an award-winning agency focused on digital solutions for the world's brightest brands including Microsoft, Nike and Marriott International. A bona fide veteran of the mobile space, Zak played a key role in the launch of mobile initiatives for global brands as well as midmarket clients looking to make a major impact in their industries.
Zak’s passion is helping organizations understand and capitalize on their digital opportunities, as well as inspiring them to embrace design-thinking and user-centric approaches to product development. He is equally passionate about company culture and has spent much of his career focused on building united and high-functioning product teams, reflected in several workplace recognitions including the coveted Crain’s Best Places to Work award.
Professional memberships and activities
- American Advertising Federation (AAF) – ADDY Awards judge
- Web Marketing Association (WMA) – WebAwards judge
Areas of Focus
- Digital strategy
- User experience (UX) design
- Rapid prototyping
- User research and usability testing
- Persona development
- Product ideation
- Custom software development
- Emerging technologies
Education
MIT- Entrepreneurial Master’s Program
- Juris doctorate
Recent Insights
Articles
Why financial institutions have to digitally transform
Jan 19, 2023
Six digital technology terms every CEO needs to know
Dec 13, 2022
Is Web3 a buzzword or an opportunity?
Dec 13, 2022
The power of financial literacy tools for community banks
Sep 29, 2022
How digital loan applications can help financial institutions
Sep 07, 2022
In The News
External News
How AI Is Disrupting Our Industry, and What We Can Do About It
Authority | Dec 18, 2023