Driving results aligned with growth strategies.
Customer relationship management (CRM) systems enable powerful growth for manufacturers. Some organizations mistakenly view CRM as simply another technology solution. Yet CRM has the potential to deliver results when the technology is tightly integrated into business objectives. Implementing CRM starts with aligning technology with each client’s unique business goals.
Once the strategy meets with business objectives, the proper CRM program becomes clear. With a broader vision of each client’s objectives and the right process, a CRM solution allows manufacturing leaders to:
- Make smart decisions based on accurate, timely, and useful business intelligence
- Increase customer loyalty and retention while optimizing profitability and revenue
- Allocate sales and marketing resources focused squarely on the most profitable customers
- Leverage interactions between customers and all employees to produce qualified leads and ultimately drive more business
- Manage, coordinate and synchronize all customer touch points
Our team
Kyle Aulerich
Kyle Aulerich is a principal with more than 18 years of experience in providing trusted business consulting services. He is attuned to the needs of various industries, from construction and real estate to wealth management and healthcare. In addition, Kyle advises his clients on technology modernization strategies. Clients appreciate his tailored approach to help them overcome challenges and meet their goals.
Sara Circosta
Sara Circosta is senior business developer with over 10 years of experience in technology and financial services. She is responsible for business development for our Wipfli Digital team, with a focus on financial services. She has worked with companies to transform their marketing, sales, and operations functions while focusing on the transformation from traditional to digital by leveraging technology and data. Sara specializes in understanding client needs to deliver services designed to achieve 100% user adoption and deliver measurable returns for clients.
