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Podcast: Empowering your aging adult customers

Terry Ammons
Nov 15, 2022

It’s likely that there is more your financial institution can do to help your senior customers manage their everyday expenses. Consider these facts:

  • There are 53 million Americans who are 65 and older, and 10 thousand Americans turn 65 every single day.
  • Elder fraud was estimated to have over $37 billion in profit before 2021, and it has since doubled.

If you can help address or take the friction out of expense management, you’ll be able to alleviate a major stressor in your customers’ lives.

In this episode of GroundBanking, Terry Ammons, partner at Wipfli, talks with Tommy Marshall, cofounder and COO of myFloc, about:

  • How financial institutions can empower and support their aging adult customers.
  • How these types of services can help institutions grow and acquire new customers.
  • How you can work with caregivers or insiders.

Listen now to learn more about top products for seniors.

Read more:

Author(s)

Terry Ammons
CPA, CISA, CTPRP, Partner

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