You don't have to look far to find the most recent economic report or the latest expert commentary. Everyone with a microphone is ready to tell you what is happening, but who will help you figure out what to do about it?
This document is a snapshot of the first steps you must take to successfully adapt to the new economy. Emphasis on new economy. It's not about holding down the fort until things return to normal. Doing so will prevent you from capitalizing on new opportunities. Consumer buying patterns have changed. Competitive positions are being altered. Behemoth companies that could never fail are now gone. We are doing business in a new, changed, economy, which means companies must evaluate if current operations can continue to exist.
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