Keep Calm and Give On!

Financial Institutions

May 01, 2016
by Lindsey Sabelko, CPA, Traci Hollister, CPA

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Lindsey Sabelko Lindsey Sabelko, CPA

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Traci Hollister Traci Hollister, CPA

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Giving to charities is an inherent cost of doing business as an independent community financial institution.  Aside from the satisfying feeling that comes from helping others, does the charitable giving align with the public relations strategy—does it engage your employees—does it have a measurable impact?  Are you choosing the right charity, and is it a qualifying charity?  Is it truly charitable giving or a community relations expense?

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